Drawing on methods from economics, psychology, sociology, and neurology, Aquity Global helps clients better understand the social and psychological influences that limit rational choices and drive participant engagement, decisions, and behaviors.

We assist partners to integrate strategies based extrinsic and intrinsic motivations, include sound nudge theories as part of the service delivery, and frame communication. We assist decision-makers to design and scale-up public health and education interventions based on improved models of human behavior.

Our technology-driven approach integrates evidence-informed Behavioral Economics (BE) strategies. Our user-friendly apps are tailored to assist local providers to easily and seamlessly integrate BE methods such as SIMPLER, which elevates Social influence, Implementation prompts, Making deadlines prominent, Personalization, Loss aversion, Ease, and Reminders.

Aquity Global’s team of experts work closely with local, regional, and national partners to ensure that providers are able to rapidly provide automated feedback to their clients on behaviors, and use technology to drive higher participant engagement in the service delivery system.

Some addictions stem from an initial opioid prescription for acute pain in individuals who never previously took the pain medications. Researchers found that when default settings, showing a preset number of opioid pills, were modified downward, physicians prescribed fewer pills, resulting in a lower proportion of prescriptions that exceed prescribing recommendations from the federal Centers for Disease Control and Prevention.

Despite considerable time and effort spent encouraging healthy eating and more exercise, substantial improvements in these behaviors or obesity outcomes have not been realized. The authors explore the efficacy of translating evidence-based obesity-related guidelines into behaviorally sound recommendations for patients.

The researchers examine whether or not nudging may be a potential solution to improve diabetes control by targeting specific health behaviors, including medication adherence, physical activity, diet, blood glucose monitoring, foot care, self-efficacy.

Medication adherence is poor in patients with chronic conditions. Behavioral Change Marketing interventions may reduce biases that are associated with poor adherence.